Skip to main content

|   Subscribe   |   donation   Support Us    |   donation

Log in
Register



More Coverage



Twitter Coverage


Satyaagrah

Satyaagrah
रमजान में रील🙆‍♂️

Satyaagrah

Satyaagrah
Men is leaving women completely alone. No love, no commitment, no romance, no relationship, no marriage, no kids. #FeminismIsCancer

Satyaagrah

Satyaagrah
"We cannot destroy inequities between #men and #women until we destroy #marriage" - #RobinMorgan (Sisterhood Is Powerful, (ed) 1970, p. 537) And the radical #feminism goal has been achieved!!! Look data about marriage and new born. Fall down dramatically @cskkanu @voiceformenind

Satyaagrah

Satyaagrah
Feminism decided to destroy Family in 1960/70 during the second #feminism waves. Because feminism destroyed Family, feminism cancelled the two main millennial #male rule also. They were: #Provider and #Protector of the family, wife and children

Satyaagrah

Satyaagrah
Statistics | Children from fatherless homes are more likely to be poor, become involved in #drug and alcohol abuse, drop out of school, and suffer from health and emotional problems. Boys are more likely to become involved in #crime, #girls more likely to become pregnant as teens

Satyaagrah

Satyaagrah
The kind of damage this leftist/communist doing to society is irreparable- says this Dennis Prager #leftist #communist #society #Family #DennisPrager #HormoneBlockers #Woke


JOIN SATYAAGRAH SOCIAL MEDIA



Amidst Noida's freezing fog and administrative apathy, 27-year-old techie Yuvraj Mehta drowned in a developer's neglected pit as helpless police watched, sparking a high-level SIT probe and CEO ouster

He resided in Tata Eureka Park, a residential society in Sector 150, located approximately 900 meters from the site of his death. 
 |  Satyaagrah  |  News
Systemic Collapse in Sector 150: An Investigative Dossier on the Death of Yuvraj Mehta
Systemic Collapse in Sector 150: An Investigative Dossier on the Death of Yuvraj Mehta

The fatality of 27-year-old software engineer Yuvraj Mehta on January 17, 2026, in Greater Noida’s Sector 150 is not merely a traffic accident; it is a composite failure of urban planning, corporate accountability, and emergency response infrastructure. This report provides an exhaustive reconstruction of the event, dissecting the structural negligence that transformed a roadside excavation into a lethal hazard.

Through a minute-by-minute forensic timeline, analysis of the "Sports City" land dispute, and a critique of the delayed rescue operation, this document establishes a direct causal link between administrative apathy and the preventable loss of life.

1. Introduction: The Anatomy of a Preventable Tragedy

The promise of Greater Noida, particularly its "Smart City" sectors like Sector 150, has long been one of integrated living, advanced infrastructure, and environmental harmony. Marketed as the "greenest sector" of the National Capital Region (NCR), Sector 150 attracted premium residential projects and a demographic of upwardly mobile professionals.1 However, the death of Yuvraj Mehta has pierced this veil of planned urbanism, revealing a sub-stratum of neglected public works, litigious land disputes, and a hollowed-out emergency response capability.

On a fog-dense winter night, a routine commute turned into a protracted struggle for survival. The incident, which unfolded over four hours, saw a young professional trapped in a waterlogged pit—an infrastructural anomaly that had been flagged by state departments years prior but left unaddressed. The subsequent failure of the police, fire services, and disaster response units to effect a rescue, despite the victim being alive and communicative for nearly two hours, has precipitated a crisis of confidence in the state’s administrative machinery.

This report moves beyond the immediate news cycle to analyze the deep-seated pathologies that allowed Plot SC-02 to remain a death trap. It examines the "Sports City" scheme's collapse, the ignored warnings from the Irrigation Department, and the controversial role of eyewitness testimony in the aftermath. By synthesizing autopsy data, First Information Reports (FIRs), and administrative correspondence, we present a definitive account of a system that failed Yuvraj Mehta at every possible juncture.

2. The Victim: A Profile of Lost Potential

To understand the gravity of the loss, one must contextualize the victim not as a statistic, but as a central pillar of his family unit.

2.1 Professional and Personal Background

Yuvraj Mehta, aged 27, was a software engineer employed with Dunnhumby India, a customer data science company based in Gurugram. His profile represents the archetypal commuter of the NCR region—a skilled professional traversing significant distances between his residence in Noida and his workplace in Gurugram.

He resided in Tata Eureka Park, a residential society in Sector 150, located approximately 900 meters from the site of his death. This proximity is particularly tragic, as Mehta was less than a kilometer from safety when the incident occurred.

2.2 Family Dependency

The socio-economic impact of his death on his immediate family is profound. Yuvraj was the sole earning member of his household. He lived with his father, Raj Kumar Mehta, a retired director from the State Bank of India (SBI). The family had already suffered a significant bereavement with the loss of Yuvraj's mother two years prior. His elder sister is married and settled in the United Kingdom, leaving the father and son as a tight-knit domestic unit. The psychological trauma inflicted on the father—who was present at the site, communicating with his dying son but unable to save him—is a compounding factor in the public outrage that followed.

3. The Site: Historical Context of Plot SC-02

The location of the accident—a deep, water-filled excavation on Plot SC-02 near ATS Le Grandiose—is not a random geographical feature but a legacy of the troubled "Sports City" urban scheme.

3.1 The "Sports City" Scheme Breakdown

Sector 150 was conceptualized under the "Sports City" policy, where developers were allotted large parcels of land (Plot SC-02 being one such parcel) with the mandate to develop world-class sports facilities on 70% of the land, while monetizing the remaining 30% for residential and commercial group housing.

However, this model faced severe regulatory headwinds. In 2021, the Noida Authority placed a ban on the sanctioning of building plans and other approvals for the Sports City project. This administrative freeze was driven by findings from a Comptroller and Auditor General (CAG) report, which highlighted massive financial irregularities, underpricing of land, and the failure of developers to build the mandated sports infrastructure.

3.2 The Ownership Dispute: Lotus Greens vs. Grihapravesh

A critical element in the negligence investigation is the ambiguity of land ownership, which has allowed stakeholders to deflect liability.

  • Original Allottee: The land (Plot SC-02) was originally allotted to Lotus Greens Construction Pvt Ltd.

  • The Transfer Defense: Following the accident, Lotus Greens issued a statement distancing itself from the tragedy. They claimed that the plot in question had been transferred to the Grihapravesh Group (headed by Abhay Kumar) in the fiscal year 2019-20, with the formal approval of the Noida Authority.

  • The Legal Standoff: Despite this transfer, the "Sports City" projects have been mired in insolvency proceedings and dues recovery disputes totaling over ₹4,000 crore.7 The site, effectively orphaned by litigation and the 2021 construction ban, became a "zombie site"—owned on paper but maintained by no one.

3.3 The Hydro-Hazard: A Created Lake

The pit into which Mehta’s car plunged was excavated for a commercial basement roughly two years prior to the incident.3 Due to the construction ban, the excavation was left open.

  • Water Accumulation: Over 24 months, the pit accumulated rainwater. More critically, it became a receptacle for the continuous discharge of drainage and sewage from nearby residential societies, transforming it into a 30-foot deep artificial lake.

  • Ignored Warnings (The Irrigation Department): In a revelation that suggests gross administrative negligence, it was found that the Uttar Pradesh Irrigation Department had explicitly warned the Noida Authority about this risk. In letters dated 2015 and 2023, the department flagged the need for "head regulators" in Sector 150 to channelize excess rain and drain water into the Hindon River.2 These warnings were ignored, and the water was allowed to stagnate, creating the deep water body that would eventually claim Yuvraj Mehta's life.

4. The Precursor: The Warning That Was Ignored

The inevitability of Yuvraj Mehta's death is underscored by the fact that an almost identical accident occurred at the same spot mere days earlier.

4.1 The Truck Accident

Approximately 10 days prior to the fatal night of January 16, a truck driver lost control of his vehicle at the same 90-degree turn near ATS Le Grandiose.

  • The Crash: The truck rammed into the concrete boundary wall, shattering a section of it and exposing the reinforcement bars (iron rods).

  • The Rescue: Unlike Mehta, the truck driver was fortunate. Local residents and passersby, including the delivery agent Moninder, managed to rescue him using ropes and a ladder before the vehicle was fully compromised.

  • The Aftermath (Negligence): This incident should have triggered an immediate emergency response from the Noida Authority. Standard protocol would demand the installation of heavy-duty barricades (Jersey barriers), reflective signage, and high-mast lighting to warn future motorists of the breach and the water hazard. Instead, the wall was left broken, and no warning signs were installed. The only "repair" was the dumping of some debris, which did nothing to mitigate the risk.14

This non-response to the precursor accident forms the crux of the "knowledge" component in the negligence charges—the authorities knew the site was dangerous and chose inaction.

5. The Incident: A Forensic Timeline (January 16-17, 2026)

The following timeline reconstructs the sequence of events based on police logs, family testimony, and witness accounts.

5.1 The Environmental Context

The night of January 16 was characterized by "dense fog" and "near-zero visibility" across the NCR. In such conditions, drivers rely heavily on road markings, reflectors, and streetlights—all of which were absent at the sharp turn in Sector 150.

5.2 The Crash (Approx. 12:00 AM - 12:15 AM)

Yuvraj Mehta was driving his Maruti Suzuki Grand Vitara from Gurugram to Noida. As he approached the sharp turn near the plot, the lack of visibility and the absence of a boundary wall (destroyed in the previous truck accident) caused him to drive straight off the road.

The vehicle plunged into the water-filled basement pit. However, the car did not sink immediately. The cabin integrity of the SUV allowed it to float temporarily. Mehta, realizing his predicament, exited the vehicle and climbed onto its roof.

5.3 The Communications (12:15 AM - 12:40 AM)

Stranded on the roof of his sinking car in freezing water, Mehta made a series of desperate attempts to summon help.

  • The Call to Father: He dialed his father, Raj Kumar Mehta. In a conversation that haunts the family, he stated, "Papa, I’ve fallen into a deep pit filled with water. I’m drowning. Please come and save me. I don’t want to die".16 He also shared his live location via WhatsApp.

  • The Visual Signal: Aware that the fog masked his location, Mehta activated the flashlight on his smartphone, waving it as a beacon. This "thin ray of light" was visible to witnesses on the embankment but was too faint to illuminate the surroundings.

5.4 The Failed Rescue (12:40 AM - 02:30 AM)

This two-hour window represents a catastrophic failure of the emergency response ecosystem.

  • Police Arrival: The first Police Response Vehicle (PRV) arrived minutes after the call but initially failed to locate the car due to the fog. They returned after a second call. By 12:30 AM, a team of nine policemen was present.

  • The Standoff: Despite the victim being alive and audible (screaming "Bachao"), the police officers refused to enter the water. The Station House Officer (SHO) of Knowledge Park later justified this inaction by citing the "cold water" and the fear of "submerged iron rods".

  • The Equipment Deficit: The police and fire brigade lacked basic water rescue equipment. They attempted to throw ropes, but they fell short. They deployed ladders, but they were not long enough to bridge the distance to the car.4 A crane was called, but without divers to attach a hook to the car, it was useless.

  • Civilian vs. Official Response: While uniformed officers hesitated, the delivery agent Moninder reportedly stripped down and entered the water to search for the victim, risking hypothermia and injury. His efforts, though heroic, were unsuccessful due to the vastness of the pit and the darkness.

5.5 The End (Approx. 02:30 AM)

After struggling for nearly two hours, succumbing to hypothermia and exhaustion, Yuvraj Mehta slipped from the roof of the submerged car. His phone light went out, and his cries ceased around 1:45 AM - 2:30 AM.

5.6 The Recovery (03:45 AM - 04:30 AM)

Specialized units arrived only after the victim had drowned.

  • SDRF (State Disaster Response Force): Arrived at 3:45 AM.

  • NDRF (National Disaster Response Force): Arrived from Ghaziabad at 4:15 AM.

  • The body was recovered at 4:30 AM.

Table 1: Detailed Chronology of Emergency Response

TimeEventAction/Inaction
00:00 - 00:15Accident occurs. Yuvraj climbs to car roof.Survival phase begins.
00:15Yuvraj calls father ("Papa bachao"). Sends Location.Family alerted.
00:20First PRV reaches spot.Fails to spot car due to fog.
00:30Raj Mehta arrives. 9 Policemen assemble.Victim is visible (torch) and audible.
00:40 - 01:30Fire Brigade arrives. Ropes/Ladders used.CRITICAL FAILURE: No official enters water.
01:45Witness Moninder attempts swim rescue.Victim's voice ceases around this time.
02:30Presumed time of death (Drowning).Car fully submerged.
03:45SDRF Team arrives.Too late for rescue; recovery mode.
04:15NDRF Team arrives.Deployed from Ghaziabad (delayed).
04:30Body of Yuvraj Mehta recovered.Confirmed deceased.

6. Medical Analysis: The Physiology of the Death

The post-mortem examination, conducted at a government facility on January 19, provides medically conclusive evidence that Yuvraj Mehta's death was prolonged and agonizing, rather than instantaneous.

6.1 Autopsy Findings

  • Cause of Death: The report lists the cause as "asphyxia due to ante-mortem drowning followed by cardiac arrest".

  • Forensic Significance: "Ante-mortem" drowning confirms that Mehta was alive when he went under the water. He did not die from crash impact injuries.

  • Physical Evidence: The autopsy noted that his nose was blocked with "mud and water," and there was significant fluid accumulation in the lungs and chest. This indicates a struggle at the bottom of the silt-heavy pit during the terminal phase of drowning.

6.2 Hypothermia and Cardiac Arrest

The reference to "cardiac arrest" in the report is likely secondary to the extreme conditions. Standing in freezing water (January night temperatures in Noida can drop to single digits) for two hours would lead to severe hypothermia. This causes muscular rigidity, loss of coordination, and eventually cardiac arrhythmia. It is highly probable that Mehta lost the physical ability to hold onto the car roof due to cold-induced incapacitation before he drowned.

7. The Witness Controversy: Moninder's Testimony

A disturbing sub-plot in the investigation involves the testimony of Moninder, a Flipkart delivery agent who was present at the scene. His changing narrative has raised questions about potential witness tampering or coercion.

7.1 The Initial Account (The "Inaction" Narrative)

In his immediate interactions with the media (including video interviews), Moninder was highly critical of the authorities.

  • He stated: "The victim was crying out for help for 1.5 hours... The police and SDRF were just watching. They said the water is cold and there might be iron rods.".

  • He claimed to have tied a rope around his waist and entered the water himself because the officials refused to do so.

  • He explicitly blamed the government departments for the death.

7.2 The Retraction (The "Promptness" Narrative)

Days later, a new video statement from Moninder surfaced, circulated in a "reel-like format."

  • In this version, he claimed: "The police reached within 15 minutes... they were already taking action... SDRF arrived on time.".

  • He attributed the failure solely to the fog and visibility, absolving the police of negligence.

7.3 Analysis of Discrepancy

The radical shift from accusing the police of cowardice to praising their efficiency is highly suspicious. Independent reports, including the victim's father's testimony, corroborate Moninder's initial version—that the police stood by and did not enter the water.24 The retraction fits a pattern often seen in cases involving state negligence where witnesses are pressured to align with the official narrative.

8. Administrative Fallout: The State Reacts

The visibility of the tragedy—amplified by the victim's phone flashlight in the fog and his father's presence—forced the Uttar Pradesh government to act swiftly to contain public anger.

8.1 Removal of the CEO

In a rare move against the top echelon of the bureaucracy, Lokesh M, the Chief Executive Officer (CEO) of the Noida Authority, was removed from his post on January 19, 2026.

  • Significance: Lokesh M, a 2005-batch IAS officer, was responsible for the civic administration of the city. His removal and placement on the "waitlist" signals that the state government holds the Authority directly responsible for the infrastructural lapses (broken wall, unlit road) that led to the accident.

  • Junior Officials: A Junior Engineer, Naveen Kumar (Traffic Cell), was terminated, and show-cause notices were issued to other officials.

8.2 Formation of the SIT

Chief Minister Yogi Adityanath ordered the constitution of a high-level Special Investigation Team (SIT) with a strict 5-day deadline to submit its report.

  • Composition:

    • Head: Bhanu Bhaskar (ADG, Meerut Zone).

    • Member: Bhanu Chandra Goswami (Divisional Commissioner).

    • Member: Chief Engineer, PWD.

  • Mandate: The SIT is tasked with investigating not just the accident, but the systemic failures—land ownership, drainage negligence, and emergency response delays.

9. Legal Charges: The FIR and Corporate Liability

The legal proceedings have targeted the developers, although the police response itself remains a subject of internal inquiry rather than criminal charges.

9.1 The First Information Report (FIR)

An FIR was registered at Knowledge Park Police Station against M/s Wishtown Planners Pvt Ltd and Lotus Greens Construction Pvt Ltd.

The charges invoked under the Bharatiya Nyaya Sanhita (BNS) are severe:

  • Section 105 (Culpable Homicide not amounting to murder): This suggests that while there was no intent to kill, there was knowledge that the act (leaving the pit open) was likely to cause death. This is a much graver charge than simple negligence.

  • Section 106 (Causing death by negligence): A standard charge for fatal accidents resulting from rash or negligent acts.

  • Section 125 (Endangering life): Pertaining to the act of leaving the site unsecured.

9.2 The Corporate Shell Game

The investigation faces a complex challenge in pinning down the actual owner of the "Sports City" plot.

  • Lotus Greens claims they transferred the plot to Grihapravesh Group in 2019.

  • However, the Noida Authority had banned approvals and noted substantial dues. The legal question will be: Who had physical custody and maintenance responsibility of the site during the ban?

  • Precedents suggest that the original allottee (Lotus Greens) retains liability until the transfer is fully regularized and dues are cleared, preventing them from washing their hands of the site safety obligations.

10. Systemic Failures: A Critical Analysis

The death of Yuvraj Mehta serves as a grim case study of three distinct systemic failures in the NCR region.

10.1 The "Dual Authority" Failure

Noida operates under a dual system of the Noida Authority (unelected bureaucrats responsible for infrastructure) and the Police Commissionerate (responsible for law and order). This incident reveals a deadly gap between the two. The Authority failed to repair the road (civil work), and the Police failed to manage the hazard (traffic/safety). The lack of coordination meant that a broken wall identified by a truck crash 10 days prior remained unfixed because "traffic safety" fell into a bureaucratic void.

10.2 The Emergency Response Deficit

For a city with high-rise hazards and a population of millions, Noida’s reliance on Ghaziabad-based NDRF teams is a strategic vulnerability. The 3-4 hour response time for the NDRF is unacceptable for drowning or fire emergencies. The police force’s admission that "swimming is not a mandatory skill"  highlights a training doctrine that is obsolete for a region prone to urban flooding and water hazards.

10.3 The "Smart City" Mirage

Sector 150 is marketed as a premium destination. Yet, the ground reality includes:

  • Dark Spots: Lack of functional streetlights on arterial roads.

  • Zombie Sites: Stalled construction projects that turn into mosquito breeding grounds and physical traps.

  • Drainage Collapse: The ignoring of the Irrigation Department's 2015 proposal for regulators shows a governance model that prioritizes land allotment revenue over basic hydraulic engineering.

11. Conclusion

The death of Yuvraj Mehta was a "process accident"—the culmination of a series of decisions and non-decisions made over a decade. It began with the planning failure of the Sports City scheme, was exacerbated by the corporate negligence of leaving a basement pit open for years, compounded by the civic apathy of ignoring drainage warnings and broken walls, and finally sealed by an operational paralysis of the first responders.

While the removal of the CEO and the filing of FIRs against builders satisfies the immediate demand for accountability, the deeper issues—lack of localized disaster response, the legal limbo of stalled real estate projects, and the absence of road safety audits—remain clear and present dangers for the residents of Noida. Yuvraj Mehta did not just die in a car accident; he died waiting for a system that was fundamentally incapable of saving him.

Table 2: Summary of Key Entities and Accountability

EntityRole/ResponsibilityFailure PointConsequence
Noida AuthorityInfrastructure & PlanningIgnored Irrigation Dept warnings; Failed to repair wall after truck crash.CEO Lokesh M removed; JE suspended.
Lotus Greens / GrihapraveshLand OwnershipLeft excavation pit open and unsecured; Failed to install barricades.FIR filed under BNS Sections 105, 106, 125.
Noida Police (Knowledge Park PS)First ResponseRefused to enter water; Lacked rescue equipment; Delayed SDRF/NDRF.Operational inquiry; Public condemnation.
UP Irrigation DeptDrainage Oversight(Positive Role) Warned Authority in 2015/2023 about water accumulation.Warnings were ignored by Authority.
SDRF / NDRFSpecialized RescueStationed too far (Ghaziabad); Arrived 3+ hours late.Arrival after victim's death.

Timeline of Key Events: Noida Techie Yuvraj Mehta Death Case

Date & TimeEventDetails
Early January 2026Previous near-miss incidentA truck overshot the same road in Sector 150 and fell into the same water-filled ditch. The driver survived with help from locals. No barricades, warning signs, or repairs were carried out afterward.
Jan 16, 2026
~11:45 PM
Yuvraj begins drive homeYuvraj Mehta leaves his Gurugram workplace for his home in Sector 150, Noida, amid dense fog and extremely low visibility.
Jan 17, 2026
~12:00 AM
Vehicle plunges into ditchHis Maruti Suzuki Grand Vitara breaks through a low, partially broken boundary wall and plunges into a deep, water-filled excavation pit at an unbarricaded construction site.
Jan 17, 2026
12:02–12:05 AM
Victim calls familyYuvraj escapes the car, climbs onto it, and calls his father, screaming for help. He uses his phone flashlight to signal rescuers.
Jan 17, 2026
12:06 AM
Police alertedYuvraj’s father alerts the Police Response Vehicle (PRV). A police vehicle reaches the area within minutes but fails to locate the car.
Jan 17, 2026
12:20 AM
Second police alertPolice return after a second call. By this time, Yuvraj is still alive and shouting for help from inside the pit.
Jan 17, 2026
12:30 AM
Full police team arrivesA team of nine policemen, along with fire services, reaches the site. Rescue attempts begin, but visibility is near zero and equipment is limited.
Jan 17, 2026
1:00–1:30 AM
Delayed rescue attemptsFire services and police hesitate to enter the water, citing submerged iron rods and lack of swimming expertise. SDRF and NDRF are requisitioned.
Jan 17, 2026
~1:30 AM
Civilian rescue attemptDelivery executive Moninder Kumar jumps into the pit using a cloth rope and searches for Yuvraj for nearly 40 minutes.
Jan 17, 2026
~2:30 AM
Death of Yuvraj MehtaAfter nearly two hours of struggle in freezing water, Yuvraj drowns due to asphyxiation before specialized rescue teams arrive.
Jan 17, 2026
~4:00 AM
Specialized teams arriveSDRF and later NDRF teams reach the site. Yuvraj’s body is recovered from the pit in the early morning hours.
Jan 18, 2026Post-mortem conductedAutopsy reveals mud blocking the nose and water in lungs and chest. Cause of death declared as asphyxia due to ante-mortem drowning, followed by cardiac arrest.
Jan 19, 2026Government action initiatedUttar Pradesh CM orders a Special Investigation Team (SIT). FIR registered against two real estate developers for negligence and culpable homicide.
Jan 20, 2026Administrative actionNoida Authority CEO Lokesh M is removed from his post. Junior engineer responsible for road safety is suspended.
Post-incidentSafety measures & protestsBarricades installed and pits partially filled after public outrage. Residents continue protests demanding accountability and systemic reform.

 

This report synthesizes all verified information available as of January 20, 2026, to provide a comprehensive record of the event.

Support Us


Satyagraha was born from the heart of our land, with an undying aim to unveil the true essence of Bharat. It seeks to illuminate the hidden tales of our valiant freedom fighters and the rich chronicles that haven't yet sung their complete melody in the mainstream.

While platforms like NDTV and 'The Wire' effortlessly garner funds under the banner of safeguarding democracy, we at Satyagraha walk a different path. Our strength and resonance come from you. In this journey to weave a stronger Bharat, every little contribution amplifies our voice. Let's come together, contribute as you can, and champion the true spirit of our nation.

Satyaagrah Razorpay PayPal
 ICICI Bank of SatyaagrahRazorpay Bank of SatyaagrahPayPal Bank of Satyaagrah - For International Payments

If all above doesn't work, then try the LINK below:

Pay Satyaagrah

Please share the article on other platforms

To Top

DISCLAIMER: The author is solely responsible for the views expressed in this article. The author carries the responsibility for citing and/or licensing of images utilized within the text. The website also frequently uses non-commercial images for representational purposes only in line with the article. We are not responsible for the authenticity of such images. If some images have a copyright issue, we request the person/entity to contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will take the necessary actions to resolve the issue.


Related Articles

Related Articles




JOIN SATYAAGRAH SOCIAL MEDIA